Customs clearance visibility has thus far not received the focus that an activity of its criticality deserves. Due to this, most importers and customs brokers generally lack adequate visibility or transparency at the customs clearance stage, in terms of the accuracy or completeness of documentation or compliance with stipulated procedures. They are, therefore, unable to accurately forecast the time taken for customs clearance or potential delays.
The absence of visibility into customs clearance hinders the ability to ensure compliance, proactively rectify customs submissions, and thus prevent violations and delays.
Impact on Customer Service Levels
Lacking visibility into customs clearance means customs brokers cannot provide their customers — importers or freight forwarders — with regular, accurate updates on the time required for customs clearance.
They are also unable to anticipate delays caused by procedural lapses or flag situations where additional information or corrections are needed, as they themselves lack the necessary insight. Furthermore, unreliable data from ocean carriers exacerbates the issue, making it even harder to deliver precise updates on shipment status.
This impedes their effectiveness in ensuring timely customs clearance and providing satisfactory levels of customer service, leading to reputational and business losses.
Benefits of Customs Clearance and Shipment Visibility
Conversely, having customs clearance visibility can help customs brokers and importers manage their business better and provide superior customer service. Visibility has a direct commercial impact, such as:
1) Cost savings
With customs clearance visibility software to handle trade documentation, process unstructured data, prepopulate customs submissions, and automate the process and information flows, customs brokerage can generate substantial savings. These savings extend beyond manpower that would otherwise be allocated to these tasks. They also include a reduced risk of human errors and inadvertent omissions, which could otherwise lead to costly fines and penalties. Moreover, freeing employees from the monotony of repetitive tasks allows them to focus on higher-value activities, such as acquiring new business opportunities or strengthening relationships with existing customers through deeper engagement and cross-selling.
2) Improved customer service
With trained and experienced employees being able to focus on core business, customs brokers can utilize their expertise to understand the customer’s business and identify unmet needs, which can help deepen partnerships with customers and create long-term relationships. This opens up cross-selling opportunities and creates customer loyalty.
3) Higher customer satisfaction levels
The consequent higher customer satisfaction levels and positive word-of-mouth publicity will attract more business as well as referrals from existing customers.
4) Faster time to market and cash conversion cycles
With customs clearance visibility, potential delays are avoided, enabling cargo to reach the market faster. This helps importers meet market demand and fulfill orders promptly and accelerates the cash conversion cycle.
5) Better cash flows
With faster cash conversion cycles, the company can realize its revenues and profits earlier, which helps improve its cash flows and ensures the short-term liquidity that is so essential for the smooth day-to-day functioning of any business.
6) Lower inventory and storage costs
With predictable delivery times, inventory management becomes easier, as businesses are in a better position to estimate the time taken for replenishment of stocks. This ensures that money is not tied up in excess inventory, thus saving on inventory carrying and storage costs.
7) Facilitates onward planning and drayage movement
With an accurate idea of the time taken for customs clearance, importers can arrange drayage in advance, rather than at the last moment, helping avoid high spot rates.
Customs Clearance Visibility as a Competitive Advantage
Although most customs brokers and importers have yet to invest in customs clearance visibility platforms, increasing awareness of the significant benefits these solutions offer is likely to drive their adoption of this technology.
Customs brokers who take the initiative to incorporate customs clearance visibility software in their daily operations will be able to provide importers with accurate and regular updates, ensuring transparency and efficiency in the clearance process.
Therefore, customs clearance visibility can create the ability to provide timely customs clearance updates that will lend their business the much-needed edge in a fiercely competitive market.
Give your business the KlearCustoms advantage
As part of its mission to digitally transform logistics and supply chain systems, KlearNow.AI has introduced several logtech products to cater to different segments and stakeholders.
KlearNow’s products offer functionalities such as Intelligent Document Processing (IDP), which enhances visibility and control and increases scalability for customs brokers.
KlearCustoms, its AI and ML-powered customs clearance visibility platform, transforms trade documents into structured data. It offers a clear, real-time view of all customs and shipment activities, including automated alerts for exception management.
The software, designed by licensed customs brokers, is intended to simplify complex data gathering and make it easier to manage customs clearances.
To find out how KlearNow can support your business, click here for a free demo.